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The musings of a Detroit-area sportswriter in the digital age.

Tuesday, July 05, 2011

Tiger manages to shout out biggest backer Nike in new Japanese commercial

Last week on "Dude Talk," we told you about Tiger Woods' new advertising deal. Well, here it is in all its glory. Note the Nike Tiger Woods brand hat prominently featured in this ad for a completely unrelated product. Nike must be proud of his ability to sneak a swoosh into Japan.

It makes sense, right? Nike after all, is the company that stuck with him through it all and even made that excellent, but not-so-well perceived commercial with snippets of patriarch Earl Woods.
Nike has long been willing to throw itself into controversy and recently leaped back into the fire by re-signing Michael Vick. It's no surprise they let Vick go in the first place, but given what Tiger's been through, it's no surprise they got him back.


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