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The musings of a Detroit-area sportswriter in the digital age.

Monday, April 22, 2013

Pistons' Andre Drummond shows appreciation to fans with full-page ad

On the same day area Pistons beat writers were posting their grades for the team's abysmal season, rookie sensation Andre Drummond was thanking fans for their loyalty. Drummond was often a point of praise for the Pistons, who were recently ranked in the top half of the NBA in fan loyalty despite dwindling attendance.
After Drummond slipped to the Pistons in last season's draft, they've patiently brought him along. His athleticism did not go unnoticed. Neither has Drummond's social media outreach to fans. For the non-Twitter crowd (newspaper readers), Drummond spread goodwill in the form of a full-page ad in the Detroit Free Press.
It remains unclear if the ad was paid for Drummond himself or by the Pistons or Palace Sports and Entertainment, but the thank you note drew wide praise.


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