Blogs > The Back Page

The musings of a Detroit-area sportswriter in the digital age.

Monday, May 14, 2012

JV's Fastball Flakes top 100

A report in Crain's Detroit Business says sales of Justin Verlander-endorsed Fastball Flakes have topped 110,000 in sales, making it one of PBL Sports' best-selling athlete cereals of the past five years.
Crain's reports the limited-edition cereal will be on sale until the supply runs out, but the company wouldn't disclose just how many units remain. The cereal, modeled after Kellogg's Frosted Flakes, has been on sale since February and is available at select Michigan Meijer locations.
It's unclear where this puts Verlander in the realm of Detroit athletes' food product sales, but surely he's working his way up the charts.  Have you tried Fastball Flakes and what is your favorite product featuring a Detroit athlete? You can see mine at right:


Post a Comment

Subscribe to Post Comments [Atom]

<< Home