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The musings of a Detroit-area sportswriter in the digital age.

Monday, October 01, 2012

'Biased' Tigers broadcast highest-rated in the MLB

If you've ever strayed to an out-of-town Tigers broadcast, especially the Chicago White Sox's duo, you know there's a bit of "homerism" plaguing telecasts.
Last week, Wall Street Journal made it official, publishing the "Announcer Bias Index." 
The Chicago team uttered more than 100 instances of bias, which is described as using "we," "us" or "our," using a player's nickname or outwardly rooting for their team during the length of a game broadcast. The report did not specify which games in particular were monitored and it appears the review examines strictly game play-by-play and color commentary.
Fox Sports Detroit's tandem of Emmy Award winner Mario Impemba and Rod Allen were recorded making seven such first-person statements.
It was noted the Tigers' announcers referred to backup catcher Gerald Laird as "G-Money" during their time under the microscope.
Allen told WSJ:
"It's important that when you can, you put a positive spin on the things that are going on."
Impemba and Allen ranked in the middle of the pack, while a handful of broadcasts remained completely impartial. 
The study also found big city broadcast teams tended to straddle the fence better than their small-market brethren.
Whether it's the division title race, the MVP race or the chance to see baseball's first Triple Crown in some 40 years, the Tigers' broadcast is on pace to be MLB's best-watched, according to SportsBusiness Journal.
The report, summarized by The Detroit News, shows Tigers broadcast viewership increased by 42 percent this season, reaching an average of 168,000 households.
It's worth noting the Tigers again surpassed the three-million mark in attendance this season.

1 Comments:

Anonymous golf clubs said...

It was a tough game.

October 11, 2012 at 3:36 AM 

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