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The musings of a Detroit-area sportswriter in the digital age.

Thursday, February 24, 2011

YouTube: Not just for obscure references anymore

The Internet bastion known for bringing you obscure music videos and highlight reels might be bringing live action in the near future. It seems YouTube is in discussion with "most pro sports leagues" to start hosting live sports on the web.
You can already watch sports online through subscription services, but this could make a dent in that in market and bring teams to more fans.
The site, now owned by Google, already shows cricket matches and is aiming to keep viewers on its site longer with the live broadcasts.
Kia will begin airing ads where Blake Griffin flies over one of their cars ... wonder if he's getting a cut of that? ... The Knicks debut of Carmelo Anthony Wednesday was their most-watched regular-season game in 16 years. The previous high? Michael Jordan, still wearing No. 45, scored 55 for the Bulls.


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