YouTube: Not just for obscure references anymore
You can already watch sports online through subscription services, but this could make a dent in that in market and bring teams to more fans.
The site, now owned by Google, already shows cricket matches and is aiming to keep viewers on its site longer with the live broadcasts.
Notes
Kia will begin airing ads where Blake Griffin flies over one of their cars ... wonder if he's getting a cut of that? ... The Knicks debut of Carmelo Anthony Wednesday was their most-watched regular-season game in 16 years. The previous high? Michael Jordan, still wearing No. 45, scored 55 for the Bulls.
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